14 days, beat by beat.
The work isn’t a mystery. Here’s exactly what happens between deposit and launch.
Fourteen beats. One per day.
Every Day14 build runs the same rhythm. Week one is design and foundation. Week two is build, integrate, and launch. Two scheduled reviews keep you in the loop without slowing the ship.
Week 1
Design + foundation- Day 1
Deposit + kickoff Loom + brand questionnaire
Deposit clears, the build is locked in. You get a kickoff Loom walking through what happens next, plus a one-page brand questionnaire to fill in.
- Day 2
Wireframes + content tree
We map the full site structure — every page, every section, how they link. Low-fidelity wireframes so the skeleton is agreed before any pixels are pushed.
- Day 3
Design v1 (3 directions)
Three distinct visual directions on a live staging URL. Real layout, real type, real color — not flat mockups. You pick the one that feels like you.
- Day 4
Design lock + asset gather
We lock the chosen direction and collect the assets — logo, photos, copy, anything the build needs. The look is final from here forward.
- Day 5
Build foundation (auth, layout, routing)
The real codebase comes alive: layout shell, routing, auth scaffolding, design system wired. The frame the rest of the build hangs on.
- Day 6
Build core pages
The primary pages get built out for real — home, services, about, contact, and the rest of the content tree, on the locked design.
- Day 7
Client review #1 (mid-build Loom)
A mid-build Loom walks you through what’s shipped so far on staging. 30 minutes of your time to react, flag, and steer before the back half.
Week 2
Build + integrate + launch- Day 8
Revisions from review #1
Everything you flagged in review #1 gets worked through. Copy, layout, and design adjustments land before we move into the heavier integration work.
- Day 9
Integrations (Stripe, email, agents if applicable)
The plumbing goes in — Stripe billing, transactional email, and any AI agents your build includes — wired and tested against real flows.
- Day 10
Build polish
Motion, responsive behavior, edge cases, empty states, loading states. The difference between ‘done’ and ‘feels expensive’ happens here.
- Day 11
Client review #2
The near-final build on staging. A second 30-minute pass to catch anything remaining while there’s still room to change it.
- Day 12
Final revisions
The last round of changes from review #2. After this the build is feature-complete and we shift fully into launch prep.
- Day 13
Staging launch + QA
Full QA pass on a production-grade staging environment — links, forms, payments, mobile, performance. Everything checked before it goes live.
- Day 14
Production launch + handoff Loom
Domain pointed, payments flipped to live, the site goes public. A handoff Loom walks you through everything you own and how to run it.
Ten things land in your inbox.
The deliverables are fixed, not a surprise. Every build ships the same set, on the same cadence — that’s what the fixed price buys.
- A kickoff Loom on Day 1, so you know the plan before you spend a minute on it.
- A staging URL on Day 3 with three live design directions — not flat mockups.
- A daily one-paragraph progress update, so you never have to ask ‘where are we?’
- Daily Looms through the build — the work narrated as it ships, not summarized after.
- Two scheduled client reviews (Day 7 and Day 11) with mid-build Looms walking the work.
- A full QA pass on a production-grade staging environment before anything goes live.
- Stripe billing, transactional email, and any AI agents wired and tested against real flows.
- A handoff Loom on Day 14 walking through everything you own and how to operate it.
- The repo, the domain, and the data — yours from day one, no lock-in.
- A live, public build that ships at your domain by the end of Day 14.
Four things, and they’re light.
The fixed timeline only holds if your side is quick. None of this is heavy — it’s the minimum input that lets the build move at pace.
The deposit
50% up front on Day 1. It clears the build into the queue and locks your dates. The balance is due at launch.
Your brand assets
Logo, colors, and any photography you already have. No logo yet? We’ll point you to designers who can turn one around inside the window.
Your content
Services, pricing, and the facts about your business — via the Day 1 questionnaire. The clearer this is, the faster we move.
30 minutes for each review
Two scheduled reviews, Day 7 and Day 11. Half an hour each to react to the build and steer it while there’s still room to change course.
Now you know exactly what you’re buying.
Twenty minutes to scope your build. We come back with a fixed quote, a fixed timeline, and the same fourteen beats you just read.