When someone asks ChatGPT who to hire, one business gets named.
Your customers stopped scrolling ten blue links. They ask ChatGPT, Perplexity, and Google AI Mode — and the engine answers with a name. GEO is the work that makes it yours: measured every month, transcripts included, no black box.
There is no page two in an AI answer.
“Best pool service in Naples?”
Ask an AI engine and it names two or three businesses. Not ten. Not a map with twenty pins. If you’re not one of the names, you don’t exist in that conversation — and the engines mostly decide from things you already control: whether your business data agrees with itself across the web, and whether your site answers real questions in a form a machine can quote.
“For weekly pool service in Naples, two companies come up consistently: [competitor A], praised for reliability, and [competitor B], known for transparent pricing…”
Your business: not mentioned. That’s the gap GEO closes — and the first thing the audit measures.
Scored out of 20. Transcripts included.
Every engagement runs the same 30-prompt pack — real buyer questions, localized to your city and service — across all three engines, and records every answer. Same prompts every month, so movement is real movement. If the engines already recommend you everywhere, the audit says so, and you stop at one fixed fee.
How it works
- 01
Baseline audit
The full prompt pack runs against all three engines. You get your score out of 20, every transcript, and a competitor comparison — who gets named instead of you, and why. Delivered in five days.
- 02
Fix the foundations
Business-data cleanup across the sources engines actually read, plus llms.txt and structured data on your site. Engines exclude businesses whose information disagrees with itself — this is the fastest movement, usually inside 60 days.
- 03
Answer the questions
Every zero-scoring prompt becomes a content target: FAQ and service pages written the way engines quote. Not blog filler — direct answers to the questions your buyers actually ask.
- 04
Re-measure, every month
Same prompts, fresh answers, honest delta — in both directions. The score is the deliverable; the transcripts keep it auditable.
Fixed prices. Honest measurement.
Start with the audit. Stay only if the number should move.
- 20-prompt visibility baseline across ChatGPT, Perplexity, and Google AI Mode
- Your visibility score out of 20, with every transcript included
- Competitor comparison — who the engines name instead of you, and why
- Entity + citation audit: the inconsistencies that keep AI from trusting you
- Everything in the Audit, re-run monthly with score tracking
- llms.txt + structured data (Organization, Service, FAQ) built and maintained
- Citation + entity cleanup across the directories AI engines actually read
- Answer-ready FAQ and service content, written to be quoted by AI
- Everything in Essentials
- Per-city and per-service visibility tracking (the full prompt matrix)
- New answer-content published monthly, targeted at the gaps
- Competitor displacement work — the prompts where they beat you get priority
Founding rate: the first three GEO clients get GEO Essentials at $495/mo, locked for 12 months, in exchange for a testimonial and case-study rights. Take a slot.
Built to stack with the rest
GEO works best on a site built to be quoted — which is what every Day14 build ships as. And the visibility baseline doubles as ad intelligence: the prompts where competitors beat you are exactly where Marque, Day14’s AI-ads arm, earns its keep. One operator, three motions, one system.
Questions owners actually ask
What is GEO and how is it different from SEO?
SEO gets you ranked in a list of ten blue links. GEO — generative engine optimization — gets you named in the one answer ChatGPT, Perplexity, or Google AI Mode gives when someone asks 'who should I hire?'. There's no page two in an AI answer: you're either the recommendation or you're invisible. The work overlaps with SEO but the targets are different — consistent business data, machine-readable structure, and content written the way engines quote.
How do you actually measure it?
We run a fixed pack of real buyer questions against ChatGPT, Perplexity, and Google AI Mode, record every answer, and score you out of 20: points for being mentioned, more for being one of the first three businesses named. Same prompts every month, so the score is comparable. You get the transcripts, not just the number.
How long until results?
The mechanical fixes — consistent business data, structured markup, llms.txt — usually show movement inside 60 days because AI engines re-read sources continuously. Content-driven gains build over the following months. That's why the audit is one-time but the service is monthly: visibility is a position you hold, not a switch you flip.
Can you guarantee we'll be recommended?
No — and be suspicious of anyone who says yes, because nobody controls what these engines say. What we control is everything they read: your data consistency, your structure, your answers to the questions buyers actually ask. We measure honestly every month and show you the transcripts. If the score isn't moving, you'll see that too.
We already pay for SEO. Do we need this too?
Your SEO work helps GEO — good content and citations feed both. But most SEO retainers never check what AI engines say about you, and that's where a growing share of 'who should I hire' questions get answered now. Start with the audit: if the engines already recommend you everywhere, we'll tell you, and you've spent one audit fee to know it.
Why is it priced this way?
The audit is a fixed one-time fee because it's a fixed piece of work — full prompt baseline, transcripts, fix list. The monthly tiers are retainers because visibility is ongoing work: engines re-read constantly, competitors move, and the monthly re-score keeps it honest. No contracts beyond the founding-rate lock, no surprise invoices.
Watch it run.
Fifteen minutes.
Jack — owner, Splash Jacks Pools · built and runs on Day14