A brand more than a back office.
A complete event-business launch — visual identity, 18 marketing pages, a library of 19 on-brand essays, a poster series, merch mockups, a printable zine, and a MailerLite membership funnel. This is the Local-tier exemplar: brand-first, fast, and built for the operator to extend.
Some businesses need a world, not a workflow.
An events brand lives or dies on identity — the look, the voice, the ritual. A back-office portal does nothing for it. What it needs is a full visual system, a content engine to keep the world alive, and a membership funnel that turns curiosity into a list. The job was to ship all of that as one coherent brand the operator can run alone.
Three surfaces, one brand world.
Marketing website
18 hand-designed pages — home, upcoming rituals, past events, about, FAQ, merch, zine, membership, contact, plus five event-detail templates. Every page is fully brand-system styled; no generic theme.
Essay & ritual library
19 on-brand long-form essays anchoring the voice — manifesto pieces, event recaps, the philosophy of silent-disco-as-ritual. It works as both content marketing and brand bible.
Membership + email capture
MailerLite-powered membership signup behind a custom form, with email automation, segmented audiences, and pre-event drip campaigns. A Cloudflare Worker handles the form bridge.
A complete brand surface, every page live.
- Full visual system — palette, typography, motif language
- Custom logomark + secondary marks for sub-events
- Poster series with hand-illustrated assets
- Merch mockups (tees, totes, hats) and a printable zine
- Brand bible documenting voice rules, color tokens, do/don'ts
- 18 hand-designed marketing pages, all mobile-optimized
- Event detail templates — date, venue, capacity, ticketing link
- Past-events gallery with photo carousels
- Custom 404 + on-brand landing transitions
- 19 essay-length blog posts with a tag system + RSS
- OG image generation per post for shareable previews
- MailerLite list + automation flows (welcome, pre-event, recap)
- Cloudflare Worker form bridge for membership signup
- Segmented audience tags by event attended + interest
- Discord / WhatsApp community link routing for members
- Cloudflare-hosted static delivery + global CDN edge cache
Same engine as a marketplace. A brand world instead.
A brand the operator can actually run.
Casamoré launched live with a full brand surface, a content engine ready to scale, and a membership funnel collecting email from day one — built so the operator can add events, essays, and poster drops without touching a developer.
Local tier starts $1,500 build — visual system, marketing pages, a blog engine, lead capture, AI chatbot, and email wired. Out fast.
Watch it run.
Fifteen minutes.
Jack — owner, Splash Jacks Pools · built and runs on Day14