Casamoré
A complete event-business launch — visual identity, 18 marketing pages, a content library of 19 on-brand essays, a poster series, merch mockups, a printable zine, and a MailerLite-powered membership funnel. This is Day14’s Site tier exemplar — for a customer who needs a brand more than a back office.
Marketing website
18 hand-designed pages: home, upcoming rituals, past events, about, FAQ, merch, zine, membership, contact, plus 5 event-detail templates. Every page is fully brand-system styled — no generic theme.
Essay & ritual library
19 on-brand long-form blog essays anchoring the brand voice — manifesto pieces, event recaps, philosophy of silent-disco-as-ritual. Functions as both content marketing and brand bible.
Membership + email capture
MailerLite-powered membership signup gated behind a custom form, with email automation, segmented audiences, and pre-event drip campaigns. Cloudflare Worker handles the form bridge.
A complete brand surface, every page live.
Brand identity
- Full visual system — palette, typography, motif language
- Poster series (e.g. Ritual 01) with hand-illustrated assets
- Merch mockups (tees, totes, hats) and a printable zine
- Rebrand from House of Love → Casamoré, voice and tagline reset
- Custom logomark + secondary marks for sub-events
- Brand bible documenting voice rules, color tokens, do/don'ts
Marketing surface
- 18 hand-designed marketing pages, all mobile-optimized
- Event detail templates with date, venue, capacity, ticketing link
- Past-events gallery with photo carousels
- About / philosophy page anchoring the silent-disco-as-ritual narrative
- FAQ and contact with form-bridge to operator email
- Custom 404 + landing transitions that stay on brand
Content engine
- 19 essay-length blog posts (manifesto, event recaps, philosophy)
- Editorial calendar template for ongoing post cadence
- Tag system organizing posts by ritual, location, theme
- RSS feed for subscribers and aggregators
- OG image generation per post for shareable previews
Membership + integrations
- MailerLite list + automation flows (welcome, pre-event, recap)
- Cloudflare Worker form bridge for membership signup
- Segmented audience tags by event attended + interest
- Email templates matching brand system
- Discord / WhatsApp community link routing for members
- Cloudflare-hosted static delivery + global CDN edge cache
Lightweight Site-tier stack. Fast everywhere, edge-cached globally.
- Framework
- Hand-built static HTML + CSS + JS
- Hosting
- Cloudflare Pages with global edge cache
- Serverless
- Cloudflare Workers for form bridge
- Email + automation
- MailerLite (lists, automations, audiences)
- Content
- 19 essays in a hand-rolled blog system
- Brand
- Poster series, merch mockups, printable zine
- Domain
- houseoflove.co (Cloudflare-managed)
- Analytics
- Cloudflare Web Analytics, no third-party tracker
Day by day, what shipped.
- Day 1Rebrand discovery + new name landing on Casamoré
- Day 2Visual system: palette, type, motif language, logo marks
- Day 3Poster series + merch mockups + zine layout
- Day 4Page architecture, hand-build 8 core marketing pages
- Day 5Remaining 10 pages + event detail templates + 404
- Day 6MailerLite list setup + Cloudflare Worker form bridge
- Day 7Content library: 19 essays imported, tag system, RSS
- Day 8QA, mobile audit, brand consistency pass, launch
A brand the operator can actually run.
Casamoré launched live with a full brand surface, a content engine ready to scale, and a membership funnel collecting email from day one. The site is built for the operator to extend — adding new events, essays, and poster drops without touching a developer.
Need a brand more than a back office?
Site tier is $2,500 + $99/mo. Visual system, 5+ pages, blog engine, lead capture, AI chatbot, MailerLite or Resend wired. Out in 7 days.